What is SEO (Search Engine Optimisation)?
More than 90% of online experiences begin with a search. There are roughly 6.5 billion searches performed every day, over 77% of which are done on Google. You will never understand its real meaning and work behind SEO (Search Engine Optimisation) until experience by yourself. The information you will come across will be amazing and exciting. We all type things into google on a regular basis, at least I know I do. Moreover, I never realized what really happens behind scenes! More and more companies are hiring graduates that are skilled in SEO work. Knowing how to do good SEO (Search Engine Optimisation) work could get you the job over someone who doesn’t have any experience.
The goal of search optimization is to return the most relevant and authoritative web pages back to you after you enter your search. We have two different types of information that is relayed back to you. There’s organic searches and paid searches.
You type in your search word (string), google crawls the web, building an index, and provides you, the user, with a ranked list of websites that match what you’re looking for.
Types of Searches:
Organic searches: This will provide you with more information based material. Articles, blogs, etc.
Paid searches: These will show you products related to whatever word you are searching, products.
What is Google Ranking?
When creating a website for either business (selling) or blogging (informational), a major common goal is to get Ad Rank on Google. That is, to get your website to show up on google when someone searches a specific search term or “keyword”.
Why SEO (Search Engine Optimisation) is important?
Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf. We at Aaranya Advertising, being integrated communication agency in Delhi NCR, India; always explain our client that the organic health of your web presence is of prime importance.
Any organisation who has digital presence can build a better trust among its targeted visitor via appearing in their digital search organically.
Below are some the major components of good SEO skills.
Business driving keywords:
Keywords are the most important factor in getting your site ranked. This is one of your first steps. You need to pick the right keywords for the message/brand you are trying to promote (these are often called “target” words”). You need to do research. There are different tools, such as “Google Keyword Planner”, that you can use to help you figure out which “keywords” would be the best for you.
After you develop your keywords, you need to embed them into your website as much as possible. Write a blog covering the topic, have the word in multiple areas on your website.
How To Effectively Use SEO (Search Engine Optimisation):
There are two kinds of SEO: Onsite and Offsite; let’s discuss both:
Onsite SEO is exactly how it sounds. Its different optimization skills and tactics you can apply to your actual website. There are so many options of Onsite SEO optimization you can use.
Below I will go over a few of the main skills.
Good Content – The quality of your content is one of the most important factors when trying to successfully get your website to rank. Make sure you write clear and descriptively. Your content drives your traffic. Make sure your content directly relates to your website and what you do. Keep your content current
Title Tags – When it comes to title tags (or headlines at the top of each post), keep it short and sweet. Use them to optimize key words wherever you can.
User Friendly – Have mobile friendly lading pages for your users. Make sure your users can easily navigate through your page. Make it an easy and fun to navigate.
Strong URL Structure – This is the home of your site. Watch for broken links. Check for them regularly.
Off-Site SEO are different things you can do away or separate from your actual website. Off-Site SEO is one of most important things you can do to get Google to display your site. Remember, On-Site and Off-Site SEO are the activities you do on and off your website page to get ranked on Google. Off-Site SEO requires some work on your part, but is well worth it if you want a successful strategy. Below I’ll go over a few quick, easy ways you can start Off-Site SEO.
Backlinks – Creating a back link is you dropping your website name out there. Leaving it different places on social media for example. Therefore, You can put it in your profile, leave it in people’s comments, etc. The best kind of backlinks are from the most credible of sources. For instance, Something like getting mentioned in The Wall Street Journal would boost your rank tremendously. This of course, is hard to do. That’s why your content plays such an important factor. You have to give these big names good, descriptive material they are going to want to pick up. Besides social media, going on blogs that pertain to what you’re trying to promote is always a good idea.
Guest Blogging – Find different blogs or sites that are related to what you’re trying to sell/promote. Reach out to them and ask them if you could write a blog for their site. Moreover, This will generate more traffic for your site and get you connected with different people.
Below Diagram will suggest adherence to your queries.
Need more information about SEO and its benefits?
We at Aaranya Advertising always adapt “Website – Specific” work diagram to execute for their specific goals and objective. Since SEO is an art and so we always ensure its beauty remains intact while infusing for our clients.
There are variety of tactics can be infused for organic promotion. Above all, It will help in establishing long term fruits. But you will have be patient and consistent to SEO (Search Engine Optimisation). SEO activity may be bit slow in reflecting ROI but can never be ignored for your healthy web presence.
To know more about it, write us at: email@example.com