What should I post on my Social media pages?
One of the most important questions you’ll need to answer as soon as you decide to get serious about your social media presence is “ What should I post on my Social media?”
Let’s face it: creating content that’s engaging for your audience, visually appealing and timely is not easy. We’ve all seen boring pages where the only message seems to be “buy from me” or “visit my website”. There is no value for the visitor whatsoever.
Deciding what type of content to share with your audience is critical. If done right – it will not just engage your audience, and help you grow your audience organically. Most important thing of all – is that IT WILL BE EXACTLY THE RIGHT AUDIENCE for you.
What do I mean by that?
I mean that by posting just the right information, inspiration, entertainment, quotes, photos, tips and tricks, etc. Whatever other types of content you decide to share. Posting EXACTLY what your ideal audience needs/wants to hear right this very moment, not holding anything back. You will create a bond with your followers that you’ll be able to transform into relationship. Be that business relationship, coaching, teaching, selling or whatever else you are trying to achieve, while leaving them hungry for more.
(In other words, if you get yourself a reputation for posting high quality stuff that is perfectly tailored for your ideal audience then the right people will want to follow you, work with you, buy from you… or do whatever else is your ultimate goal.)
What is that content? How do I figure it out what to post exactly?
And ones that I cannot specifically answer for everybody here. As it’s unique to YOU and what you do, and who your ideal audience is.
But while I cannot tell you specifically WHAT to post, I can give you some tips on how to get started. Introducing you to the general types of content. It will include your own content, other people’s content, evergreen content and time-sensitive content.
Plus, of course, there is also the engagement and spontaneous interaction that you need to be doing. After all, social media are all about being social. (sorry, if I’m stating the obvious, but all of us need to be reminded from time to time that it’s a conversation, NOT just broadcast).
So, let’s begin with… Create Your Own Content
Share your best content and share it often! Content that touches your ideal audience, shows them you understand their pain, gives A-HA moments, educates – all in an authentic and straight-from-the-heart way; with passion, compassion, and enthusiasm – you should be putting this content out into the world ALL THE TIME.
This is probably the best way to attract your ideal people to you – and if you do that consistently, you can forget about all the other marketing tactics, tips, tricks, and systems.
Don’t have such content? Then, What should I post on my Social media?
Simply, you need to create it!
Sorry, but this is probably something that only YOU can do. Because you are unique, have unique skills, life experiences, combination of knowledge and talents that no one else in the world has. So you need to show people why they should choose YOU. You from the thousands of other coaches, professionals or service providers. Deciding why working with you is going to change their lives.
Sharing other people’s stuff, and useful resources from around the world is fine. But if you want people to trust YOU, listen to YOU, and buy from YOU. Then they need to get to know you better, and there is no better way than creating lots and lots of content yourself. Except of course meeting them in person and interacting with them in the “real world.”
Online, this all we have.
The type of content you create must be something that comes naturally to you – or you won’t do it. So if you like to write, write articles, blog posts, ebooks. If you’re a talker – speak, create podcasts, presentations. If you’re comfortable on video (most people aren’t, so you should still consider it even if you hate the way you look on camera) – shoot video clips. Take photos, tell jokes, tell stories……Stir controversy, make people laugh, make them cry…Be different. Say things that you really believe need to be said, people in your ideal audience need to hear –
Most importantly, don’t be boring, don’t be like everybody else, even being controversial is probably better –because that means you’ll be memorable.
So once you create something awesome that has high value – a blog post, an ebook, podcast or video. That’s especially helpful, profound, entertaining or controversial or fun – JUST KEEP SHARING IT.
Here are more specific examples of what you may do – it’s a list, and lists are excellent for sharing on social media as well:
- Quotes from your books, blog posts, articles — the best way to do it is to distill your message to a sentence (under 140 characters is ideal as it will be perfect for Twitter), as well as transform it into an image.
- Definitions, resources, tips and tricks, inspirational tidbits, etc.
- Links to your website, blog posts, books, articles that you have written. You can set up multiple links to each of the pages on your website. A good way to do this is to use some of the copy from the page as a lead in.
- Go to Links to your opt in pages offering free resources or downloads.
- Links to a blog post you have written – blog posts can be recycled, share them regularly on social media
- Infographic that you have created – these are brilliant for sharing on social media as they catch people’s eye and are instantly appealing.
- Images that you have published – images are easy to share, the best types are branded with your website or name so that if they are shared then they will still carry your branding.
- Links to guest articles and blog posts that you have written for other sites – guest blogs are a great indication of your expertise.
- Interviews that people have done with you – if you have been interviewed by anyone either on video or podcast then share these.
What you want to accomplish is that when someone glances at your content on your social media pages. They will have a pretty good idea about who you are, what you do. Whether or not you can help them or have something of value for them. This is usually a split second decision. Make sure that when the right person sees your Twitter page or Facebook page, they will immediately feel the connection and the urge to follow you. Or at least stick a little longer in order to get to know you better.
What’s also super important is that you know what action you want people to take after they consume your content. The most common is asking people to opt into your email list, since email, even in this era of social media, is still the preferred method of keeping in touch with your audience. You can also encourage people to contact you, schedule a session or work with you.
Has someone taken a look at your pages and tell you what they think.
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