Soft Selling vs. Hard Selling in B2B Content Marketing Strategy Content marketing strategy are the backbone of any marketing initiative. Since it defines the “substance” in communication made by businesses. Many marketing materials ask the reader to do something, such as pick up the phone, call a sales rep, or place an order. This is […]
For Artificial Intelligence (AI) Artificial intelligence is a rapidly advancing technology, made possible by the Internet, that may soon have significant impacts on our everyday lives. Current Uses of AI: Although artificial intelligence evokes thoughts of science fiction, artificial intelligence already has many uses today, for example: Digital Advertising: Digital Advertising is widely using Artificial […]
Advertising is the medium to tell your audience about your visibility or presence or recall. Since advertising having different role to play around you, digital advertising is one the concept to reach worldwide. A Brief History of Digital Advertising In 1994, the banner ad took over the web. According to Wired Magazine, the company […]
For many brands, programmatic advertising is still a ‘black box’ as they don’t understand the jargons used. In fact, leading players like Centro have a dedicated glossary for programmatic advertising to educate marketers on the different acronyms used. Programmatic Advertising: India Story India is one of the fastest growing advertising markets globally although, the […]