Social media listening vs Social media monitoring I hear lots of people lumping Social Media Listening and Social Media Monitoring into the same bucket. While they are closely related, I don’t see them as the same thing. This distinction is probably not going to be earth shattering. We have so many other events that […]
Will Social Media Ruin Content Marketing? Social media has been one of the fastest growing trends over the past decade. You’ve probably noticed — it has taken the internet by storm. As a result of the social media revolution, some people worry that it will eventually destroy content marketing. But that will never happen! […]
Content Refinement Can Make Your Website Popular Marketing a website or blog is important if you want it to be a success. Content value is very important and knowing what you can do to make it better is critical. It is important to make your website popular so that you can be found in […]
Brand Journalism is the New Content Marketing Three waves of content have dominated the evolving scene of web-based marketing. First, there were keyword-driven articles, which were mostly spam designed to game the search engine. When Google’s algorithm updates got wise to the game, marketers developed “content marketing”. It has upped the game to actually […]
Content Marketing explained in 5 steps Content marketing is the most misunderstood strategy in marketing today, with marketers missing out on goals, deliverables and expected results. These five steps will help create a more successful, and profitable campaign. Include brand awareness in your content marketing campaign. A big mistake content marketers make is to […]