Brand Image, Brand Identity, Brand Trust, Brand Loyalty, Aaranya Advertising

Is Brand Image too expensive to invest in?

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  Is Brand Image too expensive to invest in? In my experience, many under-performing companies see investment in brand image as less critical to other business drivers. Because it seems intangible when compared with investment in things like better products & services, technology or machinery. If you look at the most valuable brands in the […]

Your Brand is nothing without Trust

Your BRAND is nothing without TRUST!

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  Your Brand is nothing without Trust At the very beginning of our branding journey with new clients probably within the first 10 minutes we accept this truth. We introduce what is ultimately the most important branding truth… Unless your brand is underpinned by a commitment to building trust then nothing else really matters. As trust […]

Brand Value, top digital Branding and advertising company in delhi ncr India, Best Digital marketing communication agency in delhi ncr India

Brand Value, How to create it?

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  How to create Brand Value? Any marketeer who understand Brand Value and  Brand Performance will relate to the notion of Belief > Belonging > Behavioural Change; it’s a key concept worth considering. The end goal for any branding exercise is to enact some sort of behavioural change from your target audience. An audience who […]