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Influencer marketing is now a mainstream form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. Yet, there are still people who don’t really understand what influencer marketing is all about. Indeed, some people come across the phrase for the first time and instantly ponder, “What is influencer marketing?” The Influencer Marketing Hub is now an established website with hundreds of articles explaining the intricacies of influencer marketing, along with other types of online marketing.
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Bloggers & Vloggers
Bloggers and vloggers are two of the most popular types of influencers. They usually have a large follower base on their blog or YouTube channel, which makes them fall into the category of macro- and mega-influencers
There’s no denying the fact that social media plays a great role these days in shaping how we talk, dress and overall carry ourselves, in general
They typically work with food and drink brands, along with health and wellness ones. Additionally, they endorse many sports brands. Their followers are usually interested in fitness-related activities too. These influencers often work with B2C brands to promote their products.