PR AND MEDIA

PR AND MEDIA SERVICES INCLUDES CREATING AND MAINTAINING IMAGE OF THE BRAND, ORGANISATIONS, INSTITUTIONS ETC.

As Image of any Brand/Company is directly proportional to their targeted consumers loyalty.Therefore, We at Aaranya Advertising, facilitate complete Media Management service to our clients.

For Example: We assist organisation to proof their specific drive, e.g. – Promotional, Educational, Training, Talent hunt, CSR, Stakeholder management and conference layouts. 

A World of
Digital Skills Covered

A World of
Digital Skills Covered

Digital PR

Digital PR is an online marketing strategy used by businesses to increase their online presence. Therefore, We have created network with journalists, bloggers and influencers to amplify our reach as needed. For instance, we utilise our networks reach and send online press releases to gain high-quality backlinks, social media mentions and to improve SERPs. For example, We create campaign on our clients agenda and influence users perception towards our clients Brand or any services.

Traditional - TV, Radio and Print

This is a traditional way to promote your organization and product and communicate your USP via TV, Radio, Print ads. Similarly, In this digital world, there are still few products who expect a good response from a traditional way of marketing in India. Therefore, We offer Media buying and management for our clients objective.

Crisis Communication

Image of the Brand is of utmost importance when it comes to TRUST by their customers. Therefore Crisis communication enables a treatment to deal with negative sentiments and perception towards the Brand.
In other words, The effort taken by a company to communicate with the public and stakeholders when an unexpected event occurs that could have a negative impact on the company’s reputation. We deploy mediation approach to mitigate the risk of the organisation for improved image and minimize the gap with stakeholders and audiences.

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Content Services

Content refers to the representation of the core message. Therefore, we at Aaranya Advertising, have created broad range of content services. for our clients. It ranges from; Conceptualization, writing, production, publishing and agenda driven contents.
For example, it may need illustration to specific requirements, such as: Portfolio, Corporate website, Product illustration, Stakeholder communication, Press release, Web publishing, Email marketing, Program content, etc.

Identity Management

Identity management is about creating and managing your “Name” or “Image” in your industry vertical. For instance, a program for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public/audiences.
Above all, such drive create a sustainable substance for the company/Brand which eventually reap up long term fruits.

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Program Packaging

Subsequently, in this segment, we design programs in form of Event, Conferences, Campaign, etc. to initiate organizational agenda and objectives. In addition, we assist organization to proof their specific drive, e.g. – Promotional, Educational, Training, Talent hunt, CSR, Stakeholder management and conference layouts. Meanwhile we keep on exchanging requisite “substance” with client to keep “agenda” in sync. In short, this segment suggest the “additional” aid and push to their marketing and communication exercises.




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