How to integrate Reddit into your next digital marketing campaign
Reddit’s massive collection of communities has great potential for marketing research, creativity, promotion, and lead generation. How to integrate Reddit into your next Digital Marketing Campaign.
Digital marketers consume abundant amounts of data a day. From pay-per-click strategies to native advertising, etc. We constantly absorb ideas, test them, and put in to practice the foremost effective tactics.
While marketers have written a plethora of guides and case studies. For instance, about Facebook, Twitter, and LinkedIn, the social media marketing world yields a scarce supply on Reddit. It seems many marketers are simply afraid, unsure or unaware of this social news platform. There’s an unforgiving learning curve we must carefully navigate. Yet those that invest time assimilating into the platform get strong returns. Currently, Reddit claims the 56th spot for the foremost popular site within the world, pulling quite 113 million unique visitors just last month.
As a social news platform, many use the location as a source for content, starting from pictures and videos to active and genuine discussions. Similarly, The location consists of thousands of communities – referred to as subreddits – each with their own theme, rules, moderators, and social norms. Subreddits are often dedicated to shows, games, trades, humor, science, and even bringing happiness to strangers through random acts of pizza.
Regardless of how “boring” or socially bland your brand could seem. The sheer sort of subreddits is enough to supply any savvy digital marketer value as a B2C (business to consumer) gateway. We primarily extract value in these core areas: research, creativity, promotion, and lead generation. How to integrate Reddit into your next Digital Marketing Campaign.
Research and creativity How to integrate Reddit into your next Digital Marketing Campaign
The first part of this phase is to equip ourselves properly with a working understanding of Reddit’s nature. Failure to try to so often leads to unsuccessful campaigns. I like to recommend all marketers bookmark the official self-promotion guidelines and obtain up to hurry with Reddit etiquette: reddiquette.
Next, we run searches for subreddits and discussions by using keywords associated with our business. If we sell furniture or clothes, we’ll likely find our way into the DIY and style subreddits. Make an inventory of each subreddit that has relevant ties to your business and record them as a community profile.
Subreddits contains links that either direct readers to an external website or an onsite page with text, or every link features a comment section. Links and discussions offer insight into demographics and interests. we will sort links by the popularity in subreddits by clicking on the “top” button and sorting them during a date range, like “this week” or “all-time”. How to integrate Reddit into your next Digital Marketing Campaign.
Essentially, your goal is to contribute to those communities which have a pre-existing interest within the products or services you offer. In other words, your contributions can even be as simple as offering input or demonstrating expertise on a topical discussion. This helps build the inspiration for brand presence and promotion.
Promotion and lead generation How to integrate Reddit into your next Digital Marketing Campaign
The accepted thanks to promoting businesses and generate leads on Reddit requires a basic understanding of the self-serve platform. this enables us to focus on individual subreddits with creative ads – which automatically get placed at the highest of the page – or target the overall front page. We even have the choice of targeting users by location. How to integrate Reddit into your next Digital Marketing Campaign.
An effective path to seeing positive reception and lead generation rests solely on the diligence of your research. Therefore, If you understand the social norms of the subreddits you’re targeting, you’ll play on those expectations, increasing potential traction.
For example, a family-run custom wood shop targeted subreddits like the baseball, NFL, wedding, and sports communities with subreddit-specific headlines. This resulted during a 15% increase in their shop traffic, netting them new domestic and international customers. consistent with the case study, this was 22 times less expensive than other ad platforms.