programmatic-advertising

Programmatic advertising: India story

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  For many brands, programmatic advertising is still a ‘black box’ as they don’t understand the jargons used. In fact, leading players like Centro have a dedicated glossary for programmatic advertising to educate marketers on the different acronyms used. Programmatic Advertising: India Story  India is one of the fastest growing advertising markets globally although, the […]

GDPR

Now that the GDPR is here, what’s the way forward for consumers as well as businesses?

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  General Data Protection Regulation (GDPR) From May 25, 2018, a new journey under the European Union’s General Data Protection Regulation (GDPR) has begun. Day one of the new regulation saw various US-based websites and applications blocked for data subjects in the EU. Multi-billion-dollar lawsuits have already been filed against major entities for alleged violation […]