Influence a marketing process. Business Perspective of Influencer marketing. Best influencer marketing agency in Delhi NCR India

The Corruption of Influencer Marketing

Posted Leave a commentPosted in In Trend

  Is Influence Marketing a Manipulation? Influence Marketing process The side of influence marketing no one wants to discuss. Persuasion and manipulation use the same skill set. There is little difference between the two. While both social leaders and followers are influencers, corruption of influence exposes both to manipulation. Third party sales was going to […]

Brand-Communication-Integrated-marketing-communication-agency-in-Delhi-NCR-

Successful Brand communication needs Context. Digital is the New Live.

Posted Leave a commentPosted in In Trend

Successful Brand Communication Needs Context. Digital is the New Live. Communicating brand essentials to an audience of not-so-interested existing or future customers. Professionals all over the globe have been trying to find a solution on Brand Communication for a never ending challenge for more than one-hundred years. Media channels have creatively come up with advertising […]

Brand Image, Brand Identity, Brand Trust, Brand Loyalty, Aaranya Advertising

Is Brand Image too expensive to invest in?

Posted Leave a commentPosted in In Trend

  Is Brand Image too expensive to invest in? In my experience, many under-performing companies see investment in brand image as less critical to other business drivers. Because it seems intangible when compared with investment in things like better products & services, technology or machinery. If you look at the most valuable brands in the […]