Brand-Communication-Integrated-marketing-communication-agency-in-Delhi-NCR-

Successful Brand communication needs Context. Digital is the New Live.

Posted Leave a commentPosted in In Trend

Successful Brand Communication Needs Context. Digital is the New Live. Communicating brand essentials to an audience of not-so-interested existing or future customers. Professionals all over the globe have been trying to find a solution on Brand Communication for a never ending challenge for more than one-hundred years. Media channels have creatively come up with advertising […]

Brand Image, Brand Identity, Brand Trust, Brand Loyalty, Aaranya Advertising

Is Brand Image too expensive to invest in?

Posted Leave a commentPosted in In Trend

  Is Brand Image too expensive to invest in? In my experience, many under-performing companies see investment in brand image as less critical to other business drivers. Because it seems intangible when compared with investment in things like better products & services, technology or machinery. If you look at the most valuable brands in the […]