Brand journalism is becoming an effective component of content marketing. Brand journalism is simply a sub-section of content marketing

Brand Journalism is the New Content Marketing

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  Brand Journalism is the New Content Marketing Three waves of content have dominated the evolving scene of web-based marketing. First, there were keyword-driven articles, which were mostly spam designed to game the search engine. When Google’s algorithm updates got wise to the game, marketers developed “content marketing”. It has upped the game to actually […]

5 Steps for Creating content marketing strategy. It is often a key indicator of content marketing success. Best marketing agency in India

Five Steps to Successful Content Marketing

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  Content Marketing explained in 5 steps Content marketing is the most misunderstood strategy in marketing today, with marketers missing out on goals, deliverables and expected results. These five steps will help create a more successful, and profitable campaign. Include brand awareness in your content marketing campaign. A big mistake content marketers make is to […]