Artificial Intelligence (AI) is a rapidly advancing technology, made possible by the Internet, that may soon have significant impacts on our everyday lives

Artificial intelligence (AI) impact on “Publishers” business

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For Artificial Intelligence (AI) Artificial intelligence is a rapidly advancing technology, made possible by the Internet, that may soon have significant impacts on our everyday lives. Current Uses of AI: Although artificial intelligence evokes thoughts of science fiction, artificial intelligence already has many uses today, for example: Digital Advertising: Digital Advertising is widely using Artificial […]

programmatic-advertising

Programmatic advertising: India story

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  For many brands, programmatic advertising is still a ‘black box’ as they don’t understand the jargons used. In fact, leading players like Centro have a dedicated glossary for programmatic advertising to educate marketers on the different acronyms used. Programmatic Advertising: India Story  India is one of the fastest growing advertising markets globally although, the […]