Why site ranking drop – Demystifying Google penalties
While Google’s algorithms could also be mysterious, the company’s mission is not: Google wants to reward high-quality, content-rich sites, and penalize people who don’t fit the bill. Penalties can literally take down a site overnight, clobbering once respectable rankings into a sea of oblivion.
If you’ve noticed your internet site slipping in rankings, otherwise you just want to require steps to stop it from happening, it’s time you learn exactly what constitutes the bulk of Google’s penalties. Consider the simplest practices for websites that want to remain on Google’s good side. Go against these suggestions, and you’re duly warned.
How to Tell if You’ve Been Penalized Why site ranking drop
If you’re not keeping close tabs on your rankings, that’s the primary thing to specialize in. Monitoring your site’s performance on a weekly basis gives you the required head’s up when things take a nosedive. Warning signs are more common than an overnight death drop; concentrate on your metrics, and you’ll plug the holes before the ship sinks.
Here are some telltale signs that Google isn’t proud of your site. Some are preliminary warnings, and a few are downright catastrophic. All, however, require your attention if you spy them:
- Your site doesn’t rank well for your brand/name
- When you see an inventory on Google for your site, it references a secondary page, not your homepage
- PageRank has slightly or significantly dropped
- Page one positions are slipping back to page two or worse
- Your site has been completely faraway from Google’s cached results
- Searching “site: your domain keyword” yields no results
When you spy any of the above, you recognize Google has taken aim. A non-response on your part might be fatal for your business.
Top Reasons Google Penalizes Businesses Why site ranking drop
1. Duplicate Content
It’s never an honest idea to use equivalent content on multiple pages. Keep articles fresh, current, valuable, and tailored to your audience. Use tools like Copyscape to make sure you haven’t repeated yourself.
A lot of internal errors is another surefire thanks to getting dinged. confirm your site functions well and doesn’t lead users into dead ends and links with missing content.
3. Purchasing Links
Because buying links maybe thanks to manipulating the system, Google isn’t keen on the practice. If you’ve bought even a couple of bad links, you’re very likely to urge penalized.
4. Stuffed Keywords
Less is more when it involves using your keywords throughout your content. If a copy is written for an inquiry engine, and not a person’s being, it’s ripe for punishment.
5. Link Swaps
If you’ve got a slew of reciprocal links – that’s, links that also point back to you – there’s a danger of a penalty. This wont to be a marketing mainstay, but has fallen out of favor because of Google’s policies.
6. No Sitemap
Sitemaps are like food to look engines. If you don’t have one, or just have missing content, your PageRank could definitely suffer.
7. Stolen Content
Sites that often scrape content from other peoples’ sites also are targeted by Google, which deems this an unsavory practice, for obvious reasons. Just produce your own content and you’ve got nothing to stress about.
8. Excessive H1 Tags
Sites that plan to stuff a lot of keywords in H1 tags catch Google’s attention in a bad way also. Use these to speak your topics concisely and that they are SEO gold.
9. Links from Foreign Sites
Since Google maintains that the majority of users are after sites from one language, links from foreign language sites also can get you in predicament.
10. Bad External Links
You merely need to stay top of your link partners and confirm that external URLs linking bent other sites are still current, lest you be penalized for dysfunctional content.
11. Website Outages
If your site is down excessively, or continues to out, Google can literally hand over and assume you’re not in business.
12. Hidden Content or Links
If you’re attempting to be sneaky, you’re twiddling with PageRank fire. Google scoffs at hidden links and/or copy because it is generally executed to fool search engines and users.
13. Scads of Anchor Text
Penguin put the kibosh on excessive anchor text, so choose yours wisely. Be concise and clear once you are placing anchor text in your content, and Google won’t notice.
14. Listing on Blog Networks
Don’t use these suckers; they’re from an archaic practice and are severely frowned upon by Google.
15. Way too Many Affiliate Links
A couple of reputable affiliate links are ok and dandy. Go crazy with piles of affiliate links and you’ll alright get penalized.
16. Slow Load Times
If your site consistently takes way too long to load, Google will bump down your PageRank for sites that provide a far better user experience.
Most sites that ding for spam face penalty due to excessive content spam. If you permit comments, confirm they’re legitimate, not riddled with spammy bait, and switch comments, otherwise, you risk a PageRank drop.
Happy reading !! Why site ranking drop
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