Business Strategy or Brand Strategy? We sometimes get asked what the different between Brand Strategy & Business Strategy is. Over the years a big misconception that we’ve often heard is that ‘Business Strategy’ directs the rational side of business. Such as – what types of products or services to develop and deliver, which initiatives […]

  Brand Journalism is the New Content Marketing Three waves of content have dominated the evolving scene of web-based marketing. First, there were keyword-driven articles, which were mostly spam designed to game the search engine. When Google’s algorithm updates got wise to the game, marketers developed “content marketing”. It has upped the game to actually […]

  Small Business Marketing Strategy For Entrepreneurs When it comes to small business marketing strategy this can present the entrepreneur with some challenges. Often they have limited  amount of money they have as well the staff they have. Which then puts constraints on them with regards to the marketing that they actually do. This means […]